Fitch The Homeless

I don’t even know where to start. The CEO of Abercrombie and Fitch has spoken out about the customer he wants to shop at his stores. He doesn’t sell XL women’s clothing because he doesn’t want fat people wearing them. He only wants “the cool kids” to be seen wearing Abercrombie clothes. People who belong, fit in, meet his criteria are allowed to buy his clothes.

I’m sorry who died and made you the Hitler of retail. Yes I said Hitler because isn’t the same thing? Yes there are shops that cater to a certain body type, plus sized and big and tall, but they don’t discriminate based on a person’s ability to fit in to ones social idea of what is cool. They don’t put down those that cannot shop at their stores. They aren’t out there saying if you don’t belong we will mock you and you should be jealous.

I saw a great little YouTube video about Abercrombie getting a “brand readjustment.” In this video a consumer decided to fight the man by buying A&F clothes at goodwill and giving them to homeless people- hence the hashtag fitchthehomeless I plan to participate and hope you will view the video and decide to help. In today’s world we speak with money. Our power is in the purchase. I plan to not shop there. #fitchthehomeless

Advertisements

About thecoffeeqween

I am a 30 something year old mom, wife, and lover of all things coffee and tea. I have two kick ass boys, a hubs who looks like Collin Ferrell, and a killer job as a store manager for Starbucks. Follow me as I juggle it all downing espresso, raising boys and learning to be happy with what I got!
This entry was posted in Uncategorized and tagged , , , , , , , , , . Bookmark the permalink.

One Response to Fitch The Homeless

  1. Alaina says:

    What the hell? I hadn’t heard of this…that is just horrible. I’ve never shopped there before mostly because I couldn’t really fit into the clothes. I’m small but have curves. I’m not the size they are looking for by any means. Plus, that much money for clothes? I prefer to pop some tags 🙂

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s